Hype is a driving force online, and you can make some amazing waves if you treat your YouTube Live video stream like a virtual event. Here are some great reasons to participate in YouTube Live videos: Turn a video into an event YouTube Live video is a fantastic way to set yourself apart and offer unique, rewarding video experiences. That’s nearly one and a half billion people you could be reaching with your livestream. After all, 30% of all internet users claim to watch at least one live video stream a week. You may not have considered livestreaming in your marketing plan, but you absolutely should. The program has changed over the years, but it’s now available for all desktop users and mobile accounts with 1,000 subscribers or more.

The program was initially only available to select partners and was used for streaming the Olympics and Felix Baumgartner’s jump from space in 2012.

They officially launched YouTube Live in 2011.

YouTube first experimented with live streaming in the late 2000s, including a U2 concert in 2009 and a Q&A with Barack Obama in 2010.

But while Twitch is known for gaming streams, YouTube Live’s users offer all kinds of content, including music performances, vlogs, cooking classes, makeup tutorials, instructional videos, comedy performances and much more. YouTube Live is also the second most popular livestream site, falling just behind Twitch. Free YouTube Growth Checklist: Find out how one YouTuber grew his channel to nearly 400,000 followers in 4 years and how you can gain 100,000 followers a year too.

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